How international retailers Shein, Temu and Amazon are changing e-commerce
- thewilliamsmith
- May 8
- 1 min read

Need clothing, homeware, outdoor furniture or electronics? Chances are you will buy it from international powerhouses Temu, Shein or Amazon. Roy Morgan research shows Temu now holds almost one-fifth of the Aussie retail market, with 3.8 million people making at least one purchase in a year. Fast-fashion retailer Shein now has more than two million Aussies shopping there, while Amazon remains dominant with 7.9 million shoppers. Market researchers think Amazon, which has about 10 per cent of the market, will lift to at least 25 per cent by 2030.
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