Trust in Coles, Woolworths sinks amid rise in cost of living and public scrutiny, survey shows

Coles is among Australia's most distrusted brands, while rival Woolworths has taken a major slide down the rankings of the country's most trusted brands, according to new survey data collected by Roy Morgan.

Long-running concerns about the cost of living, coupled with accusations of price gouging and a raft of inquiries to the commercial activities of the supermarket sector have seen Coles move from Australia's fifth most trusted brand in December 2023, to the ninth most distrusted brand by March 2024.

To know more: https://www.abc.net.au/news/2024-05-08/trust-in-major-supermarkets-plummets/103818814