As more businesses come to grips with the data they are collecting, storing and analysing, the Customer Data Platform Institute has found the way customer data platforms or CDPs are being integrated into broader customer-facing systems is evolving. For retailers, this raises a pressing question: Do you still need a stand-alone CDP, or can a customer engagement platform’s built-in CDP meet your needs? The case for stand-alone CDPs Stand-alone CDPs have long been the gold standard for business.
Comentários